Top 9 Ways How Social Media Impacts Your Business

PICTURE

The impact of social media on businesses, both positive and negative, is immense.

Do you agree? 90% of businesses agree with this.

Whether you are a startup or a small business, whether you are an online store or an enterprise, social media is vital for your business marketing strategy.

Ambassador says 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

It shows the importance of social media in businesses. In order to maintain a competitive pace, businesses are bound to leverage popular social media platforms.

Social platforms help you connect with your customers, boost brand awareness, and increase your leads and sales. With close to five billion people across the globe using social media, it’s no passing trend.

Why Social Media is Important for Business?

Social media has greatly transformed the business landscape. It is one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide.

If you are a CEO or a small business owner, it is very important to know why you need to be on social media and how it is going to affect your business.

There are several questions you must ask yourself before you plan your social media strategy

  • What are the channels where my customers are present?
  • What are the ways to target my audience on those channels?
  • What are my objectives and the RoI of the social media strategy?

So it is evident that how social media can have an immense impact on your business and can be one of the most powerful marketing channels to reach out to your audience.

In a nutshell, social media helps businesses in three key areas;

Brand building – Social media is one of the most profitable digital marketing platforms that boosts your brand visibility among potential customers, allowing you to reach a bigger audience. By applying a social media customer service strategy, you significantly increase your brand recognition.

Omni channel engagement – Research shows, 60% of US millennials expect consistent experiences when dealing with brands online, in-store, or by phone. Social media strategies boost user engagement across channels in order to engage customers and deliver a better omnichannel customer experience.

Business growth – Social interaction between businesses & customers is a growing trend that increases sales and improves brand loyalty. SMM report says, more than 65% of businesses are on social media to increase leads.

So, let’s look into the positive effects of social media on businesses.

Positive Effects of Social Media on Business

Social media impact businesses positively and offers an opportunity for your audience to find you on social media. It helps to reach your targeted audience, stay engaged with them, and respond to their queries instantly. It is a great way to evaluate your competition by monitoring their social media pages.

Social media has multiple positive impacts on business in terms of brand recognition, customer engagement, revenue, and customer service. It also is a great tool to evaluate your competitors and how they are using social media for their growth.

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